Web design · Launch landing page Tanishq · Mriganka

A jewellery launch,
told as a journey
through the sky.

The launch page for Mriganka, a handcrafted gold collection from Tanishq inspired by a magical realm in the sky.

The brief

A collection that
needed a story.

Tanishq is one of India’s best-known jewellery brands. Mriganka is its handcrafted gold collection inspired by a magical realm in the sky: a world with its own glow, full of floating palaces, mystical birds and impossible flowers.

The pieces are ornate and unusual. The launch page had to make them easy to understand, and worth a visit to the store.

My role: UI/UX Designer
Client: Tanishq
Project: Launch landing page
For the Mriganka collection
Platform: Web
Desktop and phone

The idea

Two realms.
One collection.

The collection has two design stories, so we gave each one its own chapter and its own sky: daylight clouds for the palaces, a starry night for the birds and blooms.

Both chapters work the same way. A scene sets the mood, then the jewellery explains itself.

Realm one · Realms of Essence

Timeless Wonder:
palaces in the sky.

The first realm is architecture and sky: castles and palaces floating on drifting clouds. In the jewellery that becomes sculpted 3D palace pendants, cloud-blue enamel and strands of beads.

Craft terms mean little on their own, so we put the explanation on the piece. Small markers sit on the necklace, and each one opens a short note about that exact detail, beside the palace that inspired it.

The first realm: a gold necklace shown beside the floating palace that inspired it, with three markers on the necklace labelling its details — The first realm, in daylight. Three markers on one necklace: the palace pendant, the cloud-blue enamel and the bead strands.

Realm two · Whispers of Enchantment

Realms of Bloom:
phoenix and lotus.

The second realm is flora and fauna, led by the phoenix and the lotus. In the jewellery that becomes wings in flight, flower forms and coloured stones set in gold.

The page changes mood to match. Day turns to a starry night, and the same markers return on a new necklace.

The second realm, titled Whispers of Enchantment, Realms of Bloom: a gold necklace with bird-wing motifs under a starry night sky, three markers labelling its details, and a phoenix rising from pink clouds — The second realm opens under a night sky, with the phoenix rising from the clouds. Three markers again: Golden Tapestry, Wings of Dawn and Nest of Jewels.

Showing the work

From sketch
to jewel.

To show how a piece is made, we split one pendant down the middle: finished gold on one side, the designer’s pencil sketch on the other. Beside it sit the three ideas behind the design, each with its own small drawing.

The Palace of Dreams section: a pendant shown half in finished gold and half as a pencil sketch, with the making time on the left and three design details listed on the right — Palace of Dreams: one pendant, half sketch and half gold.

350

hours of handcraft by Tanishq went into this one piece. The page states it right beside the pendant.

The journey

Five steps,
one scroll.

EnterA film and a welcome set the world.
ExploreEach realm opens with its own scene.
UnderstandMarkers explain a piece, detail by detail.
BelieveThe sketch and the hours show the craft.
VisitAn invitation leads to the nearest store.

The closing section of the page: an invitation card rising out of a pink envelope against a blue sky, with a white dove beside it — The page ends with an invitation, not a cart.

A collection that needed a story.

Two realms. One collection.

Timeless Wonder: palaces in the sky.

Realms of Bloom: phoenix and lotus.