There’s a person
behind the cursor.

• Researched 15+ Indian and global investment platforms and built a five-persona framework to shape personalised homepages, information architecture, and product decisions.
• Designed investing and trading experiences across portfolio intelligence, watchlists, stock discovery, options, algorithmic trading, stock SIPs, alerts, IPOs, research, and search.
• Turned complex performance, diversification, and risk metrics into clear visuals across equity and mutual fund experiences, including performance charts, benchmark comparisons, and a four-pillar portfolio score.
• Built and maintained reusable components and interaction patterns in the product design system, keeping mobile and web consistent as the platform scaled.
• Took core platform experiences from research and early concepts through interaction design, prototyping, and development-ready handoff over a seven-month engagement, working with product managers and engineers and reviewing builds for accuracy.
• Used AI-assisted tooling (Claude Code, Figma MCP) to prototype faster and automate repetitive handoff work.
• Designed the launch landing page for Mriganka, Tanishq’s handcrafted gold collection.
• Also worked on projects for a leading home appliances brand and a D2C fresh food brand.
• Prototyped confidential internal concepts across AI and emerging products for validation and stakeholder alignment.

Other client names are withheld under confidentiality agreements.

• Designed a modular drag-and-drop onboarding canvas, with conditions, custom modules, nudges, and integrations for adaptive user journeys.
• Built functional prototypes with AI-assisted development to validate interaction models before engineering commitment.
• Explored AI agents, conversational UX, and human-AI interaction for persona-based guidance before and after onboarding.
• Defined the core interaction patterns, visual language, and scalable design foundations for a 0-to-1 product.
• Designed and built the responsive product marketing site end to end in Framer.

• Built Bubbles: lead assignment, tagging, reminders, and dashboards that cut response delays, prevented overlaps, and gave managers visibility.
• Improved LMS usability by 30% and reduced churn by 50% by restructuring layout, navigation, and accessibility, based on 50+ user interviews.
• Increased user activation by 20% in three months with a redesigned onboarding flow and journey tracking.
• Boosted operational efficiency by 40% by simplifying the internal evaluation tool.
• Shipped four landing pages that drove 46,000+ enrolments, doubled email subscriptions, and lifted CTR by 60%.
• Cut lead conversion time from 5 days to 3.5 hours by integrating WATI, SendGrid, Google Calendar, and WebinarJam.
• Reduced acquisition costs by ~30% with lead fingerprinting, and raised lead quality 35% with UTM attribution.
• Cut first-response time by 14 hours with a WATI chatbot on landing pages.